White label products are goods manufactured by one Marketplaceand sold under another company's brand name. In other words, the manufacturer produces the product, but it is marketed and sold by another company as if it were their own. This strategy allows businesses to offer a wide range of products without the need for Marketplace manufacturing capabilities or investment in product development.
White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the manufacturer of a product uses the branding requested by the buyer, or marketer, instead of its own.
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