The most common mistake investors make is to simply launch their PPC marketing ads. They start a campaign for real estate advertisers without having established specific objectives for what they hope to accomplish. "Get more leads" is not a goal. Make your PPC marketing objectives simple and obvious. To produce leads from motivated sellers for less than $260 each. That will offer you a worthwhile target to aim for so you can assess the success of your campaign.
Determining your target cost per lead and your desired long-term return on investment is an excellent place to start.
Most investors consider a cost per lead of under $200 to be reasonable.
The best is to be lower than that. Regarding return on investment investment… Perhaps a smart place to start would be to close your first sale using PPC seller leads during the first three to four months. from there, increase the intensity.
Just keep in mind that most PPC marketing campaigns aren't profitable when they first launch. The real estate creative ads optimization procedure is what ensures the ongoing profitability of your PPC campaign. a campaign can be refined over the course of one to three months. and continuing efforts to maintain consistency from there. Over the long term, PPC marketing should be profitable for you as long as you can get past the initial optimization stage (the first 1 to 3 months).