If you are into a business idea or already holding a business, then this cryptocurrency development idea will add brand value. This is demonstrated as proof that growing with the trends, Microsoft has developed its own cryptocurrency.
Having your own cryptocurrency gives you the power over your competitors to stand out from the crowd. As your clients and customers see your brand, it is futuristic and technologically advanced. Also, with your token, you can provide your customers with more payment options with cryptocurrencies and help your business broaden to reach a diverse range of customers.